Privacy Policy

Privacy Policy

Your privacy is critically important to us. At Brand Experience we have a few fundamental principles:

We don’t ask you for personal information unless we truly need it.
We don’t share your personal information with anyone except to comply with the law, develop our products/services, or protect our rights.
We don’t store personal information on our servers unless required for the on-going operation of one of our services.

Website Visitors
Like most website operators, Brand Experience collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Brand Experience’s purpose in collecting non-personally identifying information is to better understand how visitors use our website. From time to time, Brand Experience may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Brand Experience also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on Brand Experience.ca. BrandExperience only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Brand Experience’s website choose to interact with Brand Experience in ways that require Brand Experience to gather personally-identifying information. The amount and type of information that Brand Experience gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a newsletter at Brand Experience to provide a name and email address. Those who engage in transactions with Brand Experience are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Brand Experience collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Brand Experience. Brand Experience does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Brand Experience may collect statistics about the behaviour of visitors to its websites. Brand Experience may display this information publicly or provide it to others. However, Brand Experience does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Brand Experience discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Brand Experience’s website, you consent to the transfer of such information to them. Brand Experience will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Brand Experience discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Brand Experience believes in good faith that disclosure is reasonably necessary to protect the property or rights of Brand Experience, third parties or the public at large. If you are a registered user of a Brand Experience website and have supplied your email address, Brand Experience may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Brand Experience and our products/services. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Brand Experience takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Brand Experience uses cookies to help Brand Experience identify and track visitors, their usage of Brand Experience website, and their website access preferences. Brand Experience visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Brand Experience’s websites, with the drawback that certain features of Brand Experience’s websites may not function properly without the aid of cookies.

Ads

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Brand Experience and does not cover the use of cookies by any advertisers. Examples of advertising features that are enabled on Brand Experience include Remarketing with Google Analytics, Google Display Network Impression Reporting, DoubleClick Platform integrations, Google Analytics Demographics and Interest Reporting, Google AdWords Conversion tracker, other Google services, Facebook, Twitter and other third party sites.

You can opt out of Google tracking at any time by visiting the Google Ad Settings page. You can opt out of Google’s remarketing here. You can opt out of Facebook tracking by visitinghttps://www.facebook.com/ads/website_custom_audiences/. You can opt out of Facebook remarketing by visiting https://www.facebook.com/ads/website_custom_audiences/. You can opt out of interest-based advertising through methods that Twitter may specify from time to time here.

Business Transfers

If Brand Experience, or substantially all of its assets, were acquired, or in the unlikely event that Brand Experience goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Brand Experience may continue to use your personal information as set forth in this policy.

Privacy Policy Changes

Although most changes are likely to be minor, Brand Experience may change its Privacy Policy from time to time, and in Brand Experience’s sole discretion. Brand Experience encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.